Hextto Digital Limited is a full-service online marketing agency that provides strategic digital marketing services to help you increase your conversion rate using our expert approaches in SEO, SMM, branding, and web development.

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What is social media marketing? Why is it so important today?

What is SMM _

Social Media Marketing (SMM) is the process of getting attention or traffic to your business through social media sites. It’s the use of social media platforms to promote your products or services. As one of the main forms of internet marketing, SMM uses social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and others as a marketing tool. The objective of social media marketing is to create engaging content that social media users will find valuable enough to share with friends, colleagues, and family. When done properly, SMM can help a business extend its customer reach.

Not all social media platforms are built the same. Each has its own types of followers and users as well as different posting techniques. For example, Twitter is a social media platform where users can share short messages with their followers while Facebook is a full-blown networking site where users share updates, photos, videos, and even join in events and activities. Instagram is mainly a photo and video sharing site that’s quite popular with the youthful generation. Pinterest is an image sharing social platform that’s quite popular with female users. All this means that each social media platform requires a unique marketing approach if you hope to succeed in SMM.

What can we do _

Social media marketing is often viewed as a tedious and complicated digital marketing strategy. You not only need to create accounts and profiles in different social media platforms but also ensure that you keep on posting new valuable content and respond to comments from followers and customers. That’s where Hextto Digital comes in. We understand that every social media platform has unique types of users and therefore requires specific content that resonates well with them.

We are experts in social media marketing and can develop strategic campaigns to suit your unique business needs. We understand how important it is to engage positively with your customers on social media instead of just posting one-way sales messages to your audience. We’ll help you develop engaging content for all your social media campaigns.

Our expert social media team will monitor all the popular social media networks to find out what others are saying about your brand. This helps keep you ahead of any conversation about your brand and provide the right information wherever and whenever it’s needed. We’ll help you monitor and understand what consumers say about your brand and your competitors on social media. This will help you make informed decisions about your products and services.

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