What is SEO _
Search Engine Optimization refers to a series of activities done to help a website improve its ranking on search engines. It’s a practice of increasing the quality and quantity of traffic or visitors coming to your website from organic search engine results. Studies show that websites that rank on the first page of Google get close to 95% of clicks. Websites that appear higher up the results page have a higher click-through rate (CTR) and consequently more traffic, conversions, leads, and buyers.
How does SEO work to improve your website’s ranking on Google search results? Normally, Google ranks and displays pages it considers to be relevant to a search query and authoritative on the first page of its results. Google measures the authority and popularity of a site by analyzing the quantity and quality of links the site has in other web pages. This basically means that your website has a better chance of ranking high in Google if other relevant and authoritative web pages link to the site.
SEO involves two types of creative technical activities namely on-site and off-site SEO. On-site SEO are activities done on the website to improve its organic visibility. These activities include keyword research, keyword density, indexing, improving navigation and user experience, and other on-site optimization techniques. Off-site SEO are the activities you do outside your website such as link building to improve your site’s ranking.
What can we do _
At Hextto Digital, we provide both on-site and off-site search engine optimization. We have a team of professional SEO experts equipped with all the skills, knowledge and tools to help you rank your site higher on search engine results, attract more visitors, and increase sales. Our mission is to put your business on the first page of search engine results for relevant search terms. It’s important to ensure that your website appears on the first page of Google, Bing, or Yahoo search results for relevant keywords if you want to enjoy the benefits of organic traffic.
We can help you drive high-quality buyer traffic from search engines to your website using our effective data-driven SEO strategies.
Our SEO strategies combine both on-site and off-site activities. They include the following steps:
Our SEO starts with keyword research which involves analyzing the customer search habit to generate the best keywords. We then select the most lucrative keywords based on purchase-intent and other factors.
After we’ve chosen the best keywords to rank for, the next step involves a full on-site implementation of all the ranking factors such as content, strategies, keyword implementation, titles, meta tags, and much more.
The third step involves off-site SEO link building activities. We ensure that your site gets high-quality links from relevant authoritative websites to gain more trust in Google and other search engines.