What is branding _
Branding can be defined as a marketing strategy where a company creates a unique name, design, or symbol to differentiate itself from its competitors and retain its customer base. The name or symbol is a representation of the company and can be identified as belonging to the company. The brand name helps identify a product or service and differentiate it from other similar products and services.
Branding creates a memorable impression on the customer’s mind and shows the customer what to expect from your business and organization. Branding is a way of distinguishing your business from its competitors and demonstrating how your products and services are the better choice. Your brand should be designed to show a true representation of your business and how you want customers to perceive the business.
Branding can be developed in diverse ways such as advertising, promotional merchandise, company logo, website theme or style, customer service, company reputation and much more. All these branding elements come together to create a single unique and attention-grabbing company image. Branding is important because it can affect how people perceive your business.
Good branding attracts new business and provides the following benefits:
- It gives your business more recognition and greater brand awareness.
- It helps increase business value.
- Attracts new customers.
- Enhances staff pride and satisfaction.
- Builds more trust in the market.
- Helps with your advertising.
What can we do _
At Hextto Digital Limited, we understand that good branding is a tactical marketing strategy. We help clients to clearly define their brands and create effective marketing plans that revolve around their unique brands. We provide a 360-degree approach to branding which involves the following strategies:
We delve deep into the expectation of your target audience to create a unique brand image that your customers can identify with.
- Visual Identity
Our expert branding professionals will design attention-grabbing logos and other visual identities that rise above the competition and express the unique attributes of your business.
- Brand Message
We’ll define your brand with unique messages that clarify and inspire people to follow your brand.
- Brand Packaging
We will design attractive packaging and Point of Sale items that engage and motivate people to buy your brand.
- Web Design
We’ll design attractive websites and landing pages that people can identify with your brand name.
- Create Branded Spaces
We’ll design for you branded interiors and office or retail spaces that demonstrate your unique brand.
Our branding services also include the selection of names for businesses products and services, creating a brand identity guideline, developing brand messaging statement, developing brand marketing materials, designing branding presentation materials such as flyers, business cards, and other stationery designs.